Absolut “Oops!”

Monday April 07th 2008
Filed Under Current Events 

Swedish Vodka distiller Absolut has managed to upset both sides of the geographic divide with their map depicting Mexico and the United States in the 1830s when what is now California, Texas, New Mexico, Utah, Colorado and Arizona were still part of the Mexican territory.  The map is just one of the advertisements that make up a series as part of an ad campaign started in April of 2007 with the slogan “In an Absolut World” and is meant to show ideal situations.  The map upset Mexicans who weren’t happy to be reminded up the loss of territories during the 1848 Mexican-American War and offended American conservatives who felt the ad aggravates the border tensions between the two countries.  While the ad was not created for the American market, nonetheless, various news media outlets aired the story during newscasts in the United States.  Under pressure from American consumers, Absolut has agreed to stop running the ad but stated on their website; “In no way was it meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues.”

Absolute Map of Mexico and the US



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